If you have a hero video with the audio muted, you can actually remove the audio data from the video file to save on the size of the video.
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Use an online video converter to convert your video files to HTML5 formats such as MP4 and WebM. Convert to HTML5 supported formatsĪ major advantage of HTML5 is that developers can now deliver video content without the aid of a plugin. High quality videos make your website appear more professional, but videos that look like animated gifs can leave a bad impression on users. Try not to sacrifice video quality during your compression efforts. Smaller media files load faster, so you can save users a substantial amount of time by compressing all of your videos. Use data compression toolsĭata compression tools like Blazemp and HandBrake reduce the size of video files without degrading image quality.
Optimize the web page to properly embed and display video content.įor best results, follow these tips before adding videos to your website: 1.Optimize the video file so that it has a minimal effect on page speed.Introduction to video optimization for websitesĭelivering high quality video content to users is a two-step process. WebM files also tend to be lighter than MP4 files, but MP4 videos look slightly better on mobile devices. MP4 videos are supported by all browsers while WebM is currently only fully supported by Chrome and Firefox. Thanks to their ability to pack high quality videos into small file sizes, MP4 and WebM have become the standard formats for platforms like YouTube and Vimeo. Which video formats are best for the web? If you have a lot of video content on your website, then you can achieve massive performance improvements by following some video optimization best practices. The size of the average web video also grew from 204 KB to 729 KB in just the past two years. The size of the average web page grew from about 1 MB to over 3 MB between 20 thanks largely to an increase in video content.
Offering multimedia content is a great way to keep users engaged, which is why more developers are adding videos to their websites.
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This guide to video optimization explains how to make sure your multimedia content is increasing conversions instead of driving away users. Web users love high-resolution videos, but if your website isn't optimized to handle them, such content can cause performance problems. Adding videos to your website can sometimes be a double-edged sword.
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